Make your app more engaging: Tips for creating great apps by designing for value, usability and motivation.

Zac Fitz-Walter, Eat More Pixels (@zacfitzwalter)

These days there are so many apps on the App Store that if your app doesn't fulfil a person's needs immediately then they can easily delete it and find another that does. This talk discusses how to design your app with a human-centred focus in mind by considering three pillars of engagement design: value, usability and motivation. By the end of this talk you'll be able to use this model to review your existing apps and help you design engaging apps in the future.

About Zac Fitz-Walter

Zac is co-founder of the design and software studio Eat More Pixels and also the game studio TBD Game Company. He completed a phd in games, gamification and app design.

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